Pinnacle - Cycling - SS27 - Core

At the pinnacle of performance, nothing is theory. Every seam, every fabric, every detail has been tested where it matters, in the hands of our athletes, under the pressure of sessions, intervals, and races. Pinnacle 26/27 isn’t imagined in a studio. It’s infused with athletes. Their sweat. Their suffering. RESETS We spend less time than ever connected to the things that matter. RESETS, as part of the Mind Collection, explores movement as a way to disconnect from the digital world and return to something more instinctive. No notifications. No feeds. No artificial stimulation. Just movement, effort, breathing and the road ahead. The visual language takes inspiration from ASCII art — imagery built from the basic characters of early computing. Familiar digital symbols are rearranged into something more human, creating a graphic tension between the world we’re surrounded by and the one we’re trying to escape.