Custom by
Custom gear. No BS.
So you want some gear. Not just any gear. Gear that showcases you. Your crew. Your brand. Your vibe. Welcome to CUSTOM by Black Sheep, our custom apparel platform built for those who want to stand out and ride/run proud.
Ride
From weekend bunchies to the biggest tours, CUSTOM brings Black Sheep’s performance cycling apparel to your crew. World-class fit, pro-level fabrics, and your design. No compromise.
Run
Custom kit that moves like you do. CUSTOM gives you access to Black Sheep’s premium running apparel. Featherlight, race-ready, and made to go the distance. Your crew. Your colours. Your story.
Easy as
From first sketch to final stitch, we keep things simple. You’ll work with our world-class design team to bring your kit to life, then we’ll handle the rest, production, delivery, and everything in between.
WEEK 0-1
Designing
We begin with a detailed brief, followed by concept development and guided iteration. A $300 design fee applies and is fully credited once your order is placed.
WEEK 1-5
Making
Choose between bulk ordering or a team store at no extra cost. Every garment is made to order using our retail Black Sheep products.
WEEK 6
Delivering
Orders can be shipped in bulk to one location or individually to each customer’s door when using a team store.
Real stories. Real results.
BikeStyle Tours is the go-to for cycling tours to the world’s biggest races. To celebrate the 100th edition of the Giro d’Italia, CUSTOM created a stunning, classical kit worn by over 100 guests. The feedback? They were blown away. The look. The quality. The experience. We’d recommend CUSTOM to any group — big or small.
Get your design started.
Work directly with the same minds behind our Black Sheep collections. That means every piece of your custom kit gets the same attention to detail, premium fabrics, and performance-first fit we’re known for.